You’re not telling a story if you don’t have a plot driven by conflict and characters people can identify with. Just ask any great storyteller, from Aesop to Stephen King. Yet, many self-proclaimed brand storytellers are doing just that. Yes, they’re entertaining.
I remember it well. An hour until question period, news conference, statement time or another of the daily emergencies at Queen’s Park. I’m riveted to the screen, fingers flying, synapses firing, adrenalin surging. A line forms at my office door–
You probably don’t want to sail over the heads of the growing portion of your customers and employees whose first language is not English. Then there are the many people viewing your site from countries where English is not the main
If you live in Canada, you’re probably hearing the word crave more often these days. If it’s not the new President’s Choice slogan Crave more, it’s Bell’s Crave TV. These examples show how the word is evolving in divergent directions: as a
You’re busy. You’re cranking out tons of content every day, from emails to strategies to product pages. Too overwhelmed to capture your brand, articulate your key message, click with your key audience? Too stressed to tighten and show you respect
Warning: This post is not about the overused, trivial “awesome,” which I provided alternatives for in my most popular post. What I want to talk about today is how you can inspire awe. Awe, in its best sense, is rarely specified in
Should I write long or short content? That’s a question frequently raised by content marketers. Before you decide, you need to clarify what your objective is. Shares, hits, emails, search engine rankings, quality leads, sales or some slippery dream? I’ve heard
Dear Ann When I first heard about your new book, Everybody Writes, I was ready to call my lawyer. Our ideas are so much alike, I figured you’d copied my book, Write Like You Talk Only Better. Actually, I was flattered.
You’re a good guy. You build relationships through quality content and trust. You never spam. You’ve worked hard to build your permission-based email list. You respect your subscribers’ time. You don’t need a law to tell you the right way to
Remember how you first learned to talk? Back when you were a toddler, your parents probably pointed to your teddy bear – or a picture of one in a book or on a screen – and repeated the word “bear.”