Dear Ann When I first heard about your new book, Everybody Writes, I was ready to call my lawyer. Our ideas are so much alike, I figured you’d copied my book, Write Like You Talk Only Better. Actually, I was flattered.
Remember how you first learned to talk? Back when you were a toddler, your parents probably pointed to your teddy bear – or a picture of one in a book or on a screen – and repeated the word “bear.”
It’s a chicken and age question: Which comes first when learning a language, speaking or writing? I’ve been thinking about this a lot since I started preparing to teach English as a Second Language (ESL). Back in high school I
If organizations guided employees on how to combine their personalities with their brand in their business writing, they could create stronger brand ambassadors and replace the voices of corporate clones with attractive, believable people.
I’ve said it a million times, so it’s great to hear from famous guys. In their new book, The Impact Equation, Chris Brogan and Julien Smith write: “It’s time for all of us to become master copywriters…Writing proper, excellent copy
I advise people who want to engage others through their writing to pretend they’re having a conversation with the person they most want to connect with. As I prepared for a talk at the University of Toronto last night, I
Rudolf Flesch is best known for the Flesch-Kinkaid readability tests, so popular you can enable them in Word. But Rudolf’s lesser-known human interest formula, published in The Art of Readable Writing in 1949, provides wise advice for today’s burgeoning online
We keep reading about how effective traditional storytelling can be in content marketing. Yet, many attempts don’t get the promised results because they’re more chronology, fancy-dress curation or sales clap trap than story. To help you better understand how to
Sue, I can’t do your question justice on Twitter so I’m answering here. I know I could have emailed or picked up the phone, and enjoyed chatting, but I think many other people are asking the same question. So here
If you’d like to learn the secret to pulling ideas out of your head and onto the page, read my book, Write Like You Talk–Only Better, now available on Amazon and here. Learn more or check out the first chapters.