You’re not telling a story if you don’t have a plot driven by conflict and characters people can identify with. Just ask any great storyteller, from Aesop to Stephen King. Yet, many self-proclaimed brand storytellers are doing just that. Yes, they’re entertaining.
Although many organizations are trying to become storytellers, they often shy away from villains. But what would Harry Potter be like without Voldemort or Winston Churchill without Hitler? Along with conflict, villains drive the plot. By presenting a contrast, they
In this week’s Modern Family, Mitch and Cam plan their wedding. The trouble begins when practical Mitch hands the reins to imaginative Cam. Cam knows he needs to “dream big then winnow.” But as he demonstrates through the disastrous funeral for
Act 1: The ingénue hits the big city When I first arrived at the International Association of Business Communicators (IABC), I was working in the Ontario government, appalled that bureaucrats were rewriting my news releases and whispering in meetings. Nobody
Last night I led a workshop with a group of independent consultants, so keen that they abandoned the sultry evening breeze for a stuffy library auditorium to sharpen their skill at telling stories that sell. Storytelling is all the rage
I’ve heard countless motivational speakers, but through listening to seven speakers an evening at many MoMondays in Toronto, I have figured out the magic formula. I realize that most people don’t expect to build a career or business on motivational
We keep reading about how effective traditional storytelling can be in content marketing. Yet, many attempts don’t get the promised results because they’re more chronology, fancy-dress curation or sales clap trap than story. To help you better understand how to
If you’d like to learn the secret to pulling ideas out of your head and onto the page, read my book, Write Like You Talk–Only Better, now available on Amazon and here. Learn more or check out the first chapters.
I have never been a private person, partly in rebellion against my parents’ insistence on presenting perfect family portraits, a reflection of the times. Yet, when I decided to go public about my history of addiction, I worried the reaction
In your office, people spend lots of time and money on initiatives to boost productivity, satisfaction and engagement. Unfortunately, they’re too busy to see the three elephants who are blocking their path. But these elephants–Confused, Too Much Time and Stay