Start your next post, page or pitch with the point you want to make — not history, context, puffery or other words that aren’t essential to your readers. This will keep what’s important on the top left of the page, where
Warning: This post is not about the overused, trivial “awesome,” which I provided alternatives for in my most popular post. What I want to talk about today is how you can inspire awe. Awe, in its best sense, is rarely specified in
I saw Her this weekend with my friend Ginnie, post-Oscar hype. We’d wanted to better understand our computer and game-fixated sons. Would they fall in love with their operating system? Should we set her a place at the dinner table?
There’s been much hand-wringing lately over the threat of paid content and other editorial-like content marketing to real journalism. Whoa! Yes, the esteemed Atlantic should have been clearer about the paid content from the Church of Scientology. Mind you, given
Bruce Springsteen once lamented about having “57 channels and nothing to watch.” Some days when I’m on Twitter, I feel the same way. Many of my tweets come from email subscriptions. But I would like to retweet more people I
If organizations guided employees on how to combine their personalities with their brand in their business writing, they could create stronger brand ambassadors and replace the voices of corporate clones with attractive, believable people.
Recently a writing coaching client asked how she could speed up creating tweets to promote her blog. Although they took her some time, her tweets were actually pretty good, neatly summarizing and giving people a compelling reason to click her
I’ve said it a million times, so it’s great to hear from famous guys. In their new book, The Impact Equation, Chris Brogan and Julien Smith write: “It’s time for all of us to become master copywriters…Writing proper, excellent copy
When I posted with this same title three years ago, I was reacting to the pundits who urged bloggers to post content, regardless of quality, as frequently as possible. I pointed to the research of Jakob Nielsen, whose study of RSS feeds and
Earlier this week at our local Third Tuesday meetup, I heard Jeremiah Owyang of Altimeter talk about the different ways to manage corporate social media activities. Well-researched and reasoned. But what struck me were some of the terrible names that