Start your next post, page or pitch with the point you want to make — not history, context, puffery or other words that aren’t essential to your readers. This will keep what’s important on the top left of the page, where
Dear Ann When I first heard about your new book, Everybody Writes, I was ready to call my lawyer. Our ideas are so much alike, I figured you’d copied my book, Write Like You Talk Only Better. Actually, I was flattered.