Dear Ann When I first heard about your new book, Everybody Writes, I was ready to call my lawyer. Our ideas are so much alike, I figured you’d copied my book, Write Like You Talk Only Better. Actually, I was flattered.
I’ve said it a million times, so it’s great to hear from famous guys. In their new book, The Impact Equation, Chris Brogan and Julien Smith write: “It’s time for all of us to become master copywriters…Writing proper, excellent copy
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I advise people who want to engage others through their writing to pretend they’re having a conversation with the person they most want to connect with. As I prepared for a talk at the University of Toronto last night, I
I received lots of compliments on my PowerPoint-video hybrid promoting my book. These came mostly from people who share my discomfort with appearing on video, disdain for staring-into-webcam clips and tight budget. Although they’re comfortable with PowerPoint, they want to post
You may not know this is International Networking Week. Now that Facebook and other social media places are so popular, many people think they don’t need to talk to real people at their local business networking group. They may have
My only complaint about publishing on Smashwords, which is now distributing my book for all e-readers, was the waiting. I followed the instructions for preparation and formatting provided in clear detail by Mark Coker in the free Smashwords Style Guide.
I keep hearing that you need to have video on your site, but then I see yet another schmuck reciting a clunky script into a web cam. Please, I grew up on television. I expect better. At least adjust the
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In your office, people spend lots of time and money on initiatives to boost productivity, satisfaction and engagement. Unfortunately, they’re too busy to see the three elephants who are blocking their path. But these elephants–Confused, Too Much Time and Stay