I’ve been thinking about updating my business writing guide, Write Like You Talk Only Better. In the past five years, mobile technologies and cultural changes have continued to reshape how we communicate at work. I was inspired because writing is
Clear, Concise, Correct and Compelling
You’re not telling a story if you don’t have a plot driven by conflict and characters people can identify with. Just ask any great storyteller, from Aesop to Stephen King. Yet, many self-proclaimed brand storytellers are doing just that. Yes, they’re entertaining.
I remember it well. An hour until question period, news conference, statement time or another of the daily emergencies at Queen’s Park. I’m riveted to the screen, fingers flying, synapses firing, adrenalin surging. A line forms at my office door–
You probably don’t want to sail over the heads of the growing portion of your customers and employees whose first language is not English. Then there are the many people viewing your site from countries where English is not the main
If you live in Canada, you’re probably hearing the word crave more often these days. If it’s not the new President’s Choice slogan Crave more, it’s Bell’s Crave TV. These examples show how the word is evolving in divergent directions: as a
Start your next post, page or pitch with the point you want to make — not history, context, puffery or other words that aren’t essential to your readers. This will keep what’s important on the top left of the page, where
So you’re leaving the sanctuary of the corporate world, trading the steady pay cheque for the chance for greater excitement and fulfillment. You don’t want people to tell what to do or how to do it. You’ve had enough bosses.
You’re busy. You’re cranking out tons of content every day, from emails to strategies to product pages. Too overwhelmed to capture your brand, articulate your key message, click with your key audience? Too stressed to tighten and show you respect
Warning: This post is not about the overused, trivial “awesome,” which I provided alternatives for in my most popular post. What I want to talk about today is how you can inspire awe. Awe, in its best sense, is rarely specified in