by Megan Totka
Facebook is an integral part social media marketing plan of most small businesses. Saying the right things and keeping followers engaged are important to your success.
- Provide helpful content. Share links, pages and infographics on your Facebook page that relate to nature of your business and profession. Give followers a reason for your business to be remembered.
- Cross promote others. Don’t be afraid to mention your competition and give them accolades where they are due. They’ll notice and do the same for you.
- Stay consistent. There are numerous tools available to plan and schedule your posts. Take an hour or two out of your day once a week and plan posts for the whole week. Use predictable days and times.
- Respond to comments. Don’t just address negative comments. Thank the positive commenters as well. Do no debate on your page. Acknowledge that your followers may have different views in some areas. Be humble and appreciative.
- Monitor usage. Be diligent about any users posting spam to your page and remove or block these posts as needed. Also watch for anyone posting hateful messages. It is up to you as the business owner to decide how this usage will be handled but be sure to be consistent.
- Ask open-ended questions. The best way to get followers engaged and keep the communication going is by asking thought-provoking questions. Ask for opinions and stories or even get input on upcoming changes that may be occurring with the business.
- Promote your work with helpful introductions. Make sure you aren’t just sharing helpful content from other sources; bring attention to your own website and blog too. Be mindful of your introductions so they set up the rest of your post clearly and get users to click the links for more.
- Offer incentives for remaining loyal. Everyone loves a good discount. Every month or so, offer fans a special coupon or sale to show appreciation for being dedicated followers.
Social media is a low-cost and easy-to-use marketing tool, so make the most of it. Your business will see the effect.
Photo via Flickr
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.