People don’t want to feel like a name on a list when they receive your holiday greetings. They want to feel special.
Although I’m receiving fewer paper Christmas cards, I still toss into the recycle most of the generic ones from my dentist, insurance agent or other acquaintances and ignore mass tweets and updates. But I love receiving snail cards from people I haven’t seen in a while and stunning or original emails and other messages that have a note just for me.
So warm up your holiday greetings by letting people know you are devoting some time to them personally. Don’t think that a mass email, update or tweet will do for most people. Here are some tips:
- Send individual snail mail cards to the people you want to be remembered by. Scarcity makes them more appreciated than ever.
- Let the people you don’t see enough know you’re thinking of them. Be specific about memories and feelings.
- Include individual notes, thanking them for something they did or an experience you shared over the past year.
- If you are using lists, segment them into small groups to make them more personal. Whether you’re using print or email cards, the more tightly you define each group, the more meaningful the message can be. For the best results, add individual references as much as you can. And make sure the content and visuals are so outstanding people will want to share them.
We’re fortunate to have special occasions to remind us to recognize the people who are important to us. So do it right.
No one wants to be just another name on a list. We all want to feel special. Don’t you?
Thanks for the photo from Sibhusky2.