Catchy phrases stick to your readers’ brains. Because of that, they can sell gazillions of products, sometimes even change the world.
Advertisers spend a fortune creating and testing them. But you too can develop some catchy slogans for your blog, business or cause, by following this advice.
In my previous post, I talked about how I use five techniques to help remember what’s on the grocery list I left at home. They are: 1. repetition 2. clarity, relevance and value 3. focus 4. visuals and 5. shared experiences.
Today, I’m going to explore the super glue of memory grip, catchy phrases and similar dramatic devices that prompt readers to open more storage space in the memory vault.
My four memory steroids are: 1. repetition with a twist 2. visual similes and metaphors 3. compare and contrast and 4. the paradox.
I’ve chosen examples far more memorable than my grocery list prompts and avoided advertising slogans so often limited to the shelf life of their campaigns. That’s because I want to show you how enduring exceptionally catchy phrases can be.
Repetition, with a twist
In my last post, I talked about repetition as the mainstay of writing to assist memory. The trouble is that repetition can get boring. But twist that phrase and you have magic.
Remember these examples?
The only thing we have to fear is fear itself.
Ask not what your country can do for you. Ask what you can do for your country.
Visual similes and metaphors
In my last post I talked about how visual cues can prompt readers to retrieve your word deposits from their memory bank. Inject the powers of elegance and insight and you have supercharged this technique.
Remember: All that glitters is not gold? It worked for Shakespeare and it can work for you.
Compare and contrast
One step for man, one giant leap for mankind.
Need I say more?
Another riveting technique is the paradox, as in What is the sound of one hand clapping?
Consider your audience, though, as pardoxes will sail over some people’s heads but stick like crazy glue to others.
To help you remember these memory steroids, here’s the review: 1. repetition with a twist 2. visual similes and metaphors 3. compare and contrast and, for those who dare, 4. the paradox.
Please share any memory enhancing tricks I’ve missed. And stay tuned for the next episode, when I will tackle the question: How did that song get stuck in my head?